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Text Pharrell

Get Louie Swag

Vibe Check:

Originally conceived during my previous startup, On Approval, this project began as a collaboration with Louis Vuitton, one of our enterprise clients. It was designed to guide visitors through the art installations at their month-long townhouse pop-up in NYC — while also enabling them to purchase clothing directly through the experience.

After strong interest in the functional prototype, I applied to Y Combinator with the concept in November 2024 — before “Vibe” and “vibe coding” became cultural shorthand. Burned out from winding down On Approval, I decided not to pursue the early traction I was seeing at the time. I still believe there’s an opportunity for a small-business-focused, “vibey” standalone agent-as-a-service platform that blends authentic community with conversational commerce.