Fractional Product & GTM Consulting

Who is this for?

*Pre-seed and seed stage startups on their -0→1 journey.

TL;DR

When I was a startup founder & CEO, fractional operators helped me see around corners, they had no agenda and could spot what I was too close to see.

Now I'm that person for you. Former founder who raised $4M from top VCs, scaled to $1.5M ARR, and navigated a shutdown.

I'll tell you what's broken, what you should prob kill, and what actually matters.

No internal politics, no drama.

References + Pricing sheet available.

Book a 15-min call
Email me

How We Work

* Product & GTM Audit or Startup Health Check (1 week) starts @ $1,250

Most products do too much. Most founders are spread too thin.

Pick one: I'll audit your product and GTM, or we'll look at the whole business & team: what's working, what's broken, where you're stuck.

What you get: An honest report delivered with kindness because I know how hard this is.

Take what you like, leave the rest.

*Fractional Product Manager (2-3 months)
Your team and investors keep asking about the roadmap and metrics. Figure out what you're actually building and why, and who you’re trying to sell to.

Get mission-focused, cut the noise. Get aligned with your amazing engineers. Define what KPIs to measure and why. Collect empathy-driven user research that informs decisions.

*Fixed Projects (4-8 weeks)
I help your team build it, turn it on, and hand you the keys:

  • CRM & Pipeline: Automated outbound running, customer lifecycle management, ICP/ High Expectation Customer definition, segmentation locked in, dashboard tracking every deal.

  • Product Audit & PMF Discovery: You should prob write out 80% of your features. Test one clear value prop. Collect actionable qualitative & quantitative data. Find PMF or prove it's not there yet.

  • Fundraising: Category positioning, deck stripping, strategy, and tools. VCs will only look at your deck for 20 seconds. Make it count.

Book a 15-min call
Email me

What I do in more depth→

Product & AI

Fractional Product Management
0→1 product development, PMF discovery, alpha/beta testing, roadmap planning, sprint execution that ships.

AI Strategy & Implementation
Figure out where AI actually adds value. Build human-in-the-loop workflows, tactical product integration, data management for confidential information.

Market Positioning & Go-to-Market
Define what makes you non-interchangeable. ICP clarity, GTM angles, messaging that converts in sales and fundraising.

Book a 15-min call

Sales. Biz Dev. Fundraising

CRM & Customer Acquisition
Pipeline systems that scale. Automated inbound/outbound, segmentation logic, activation flows people actually use.

Business Development & Partnerships
Structure deals, enterprise partnerships, revenue channels. Repeatable frameworks that close and scale.

Fundraising Strategy & Narrative
Position for capital. Pitch clarity and practice, investment thesis, deck scrubbing.

Book a 15-min call

Operations

Operations & Growth Systems
Goal-setting frameworks, OKRs, North Star metrics, KPI systems. Operational rigor that doesn't burn people out. Finding the right CEO or Co-founder coach.

Balancing metrics with emotional intelligence so your team actually executes.

Book a 15-min call

Cultural Positioning & Taste

Market Positioning & Cultural Strategy
Does your product need to be cool, or does it just need to work?

I'll figure out if cultural relevance actually drives your business model, or if you're wasting time on vibes when you should be optimizing conversion funnels.

I'll also tell you which agencies to work with if it’s clear you need more vibes.

If you don't need it: I'll save you six months and a six-figure rebrand budget.

Book a 15-min call

Why me?

Track Record
Currently Head of Product at an early-stage CRM & Database SaaS startup that helps startups research and track investor outreach.

Former CEO/Co-Founder: raised $4M from top VCs and angels, scaled 0→$1.5M ARR.

Closed six-figure enterprise deals with Louis Vuitton, Rolex, RH, Vista Equity Partners.

Built CRM systems, revenue operations, and AI-native products. Led product, GTM, operations, and BD from -0→1 twice.

Background spans commercial operations and cultural platforms.

Founder led sales of $25M+ across marketplaces and art dealing.

References available.

Book a 15-min call
Email me